Athlete Inspired Fuel for the rigors of endurance sports.

We connect coffee and sports through global outreach initiatives with the goal of combining great coffee and extraordinary partnerships.  Our blend of East African and South American coffee is delightfully bitter-sweet, caramelly, and fruity with a creamy medium-body and flavorful finish.  We hope to create an inextricable link between coffee and athletics, specifically cycling, and use both as vehicles for social awareness. By partnering with Team Rwanda Cycling, we endeavor to raise awareness and funds for Team Rwanda, and create a forum for discussing and learning about the social impact of coffee and cycling.